persona marketing define the exact targeted client tooliers business growth v2

What is ‘Persona’?

A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer, your exact targeted client. It is based on real data about customer demographics and behavior as well as informed speculation about their personal histories, motivations and concerns. The Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. The description of your Persona includes your exact targeted client’s fears, problems, stumbling blocks and favorite places.

You develop the Persona based on your real knowledge of your customers, crafted from specialized interviews you conduct with your real buyers.

Why ‘Persona’?

The Persona helps you address the right people, in the right way, in the right place. You will target your potential customer so well, that you will dramatically reduce wasteful spending on ineffective marketing.

You develop Persona to identify the forms of messaging which will convert the right people into leads, and leads into customers. This technique is becoming common best practice, especially in online marketing.

You will be able to:

–          Better define your exact targeted client;

–          Determine what kind of content / message you need to create;

–          Set the tone, style, and delivery strategies for your content;

–          Understand where your potential customers (buyers) are and how to deliver your information for better reach and consumption.


Define and talk to the exact targeted client, to increase conversion with the same dollar spent on marketing!

Tooliers powers the Persona Action Plan, to help you find your exact targeted client. During this Action Plan, you will be building 2–3 Personas for your product / service / solution, based on:

–          Your existing information about the characteristics, problems, needs, dreams and behaviors of your customers;

–          Information collected during interviews you will be performing with your customers.

The result of this process will be such a detailed description of your Persona that they will get a name and a picture! You will develop your customers’ buying journey map, and you will have a rock solid foundation for targeted marketing content.


Buy now the Persona Action Plan, to increase conversion with the same dollar spent on marketing and to find your exact targeted client!

What is the first thing you will do to start targeting better your customers?  Leave your comment below.

Written by Ozana Giusca

Ozana empowers small business owners to make a bigger impact through what they are good at and love doing. Ozana is renowned for her ability to immediately identify why a business is stuck and to help it significantly increase profits and reach its full potential. She has helped over 100 business owners to double and triple their sales over the past 3 years. Ozana is a world-class Small Business Growth Expert and the creator of YOUR continued business success.

Ozana works exclusively with entrepreneurs and small business owners who are open to new ideas and committed to doing the hard work now, for future benefits. She works with consultants, coaches, trainers and other experts who are ambitious, driven and keen on getting better results with their business so they serve more people.

More about Ozana: visit or see her LinkedIn profile on