What is ‘Persona’?
A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer, your exact targeted client. It is based on real data about customer demographics and behavior as well as informed speculation about their personal histories, motivations and concerns. The Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. The description of your Persona includes your exact targeted client’s fears, problems, stumbling blocks and favorite places.
You develop the Persona based on your real knowledge of your customers, crafted from specialized interviews you conduct with your real buyers.
The Persona helps you address the right people, in the right way, in the right place. You will target your potential customer so well, that you will dramatically reduce wasteful spending on ineffective marketing.
You develop Persona to identify the forms of messaging which will convert the right people into leads, and leads into customers. This technique is becoming common best practice, especially in online marketing.
You will be able to:
– Better define your exact targeted client;
– Determine what kind of content / message you need to create;
– Set the tone, style, and delivery strategies for your content;
– Understand where your potential customers (buyers) are and how to deliver your information for better reach and consumption.
Define and talk to the exact targeted client, to increase conversion with the same dollar spent on marketing!
– Your existing information about the characteristics, problems, needs, dreams and behaviors of your customers;
– Information collected during interviews you will be performing with your customers.
The result of this process will be such a detailed description of your Persona that they will get a name and a picture! You will develop your customers’ buying journey map, and you will have a rock solid foundation for targeted marketing content.
Buy now the Persona Action Plan, to increase conversion with the same dollar spent on marketing and to find your exact targeted client!
What is the first thing you will do to start targeting better your customers? Leave your comment below.