How to Communicate with Your Potential Clients in Each Stage of Their Buying Journey

October 12th, 2015

Everybody talks about a communication centered on client needs. Very few companies manage however, to put theory into practice. Why is this happening? Because it is not enough to adapt our messages to the general needs of our customers but we have to build our messages according to the buying journey they are on. In each stage, potential customers have some specific needs.

personal branding

Why It Is worth Promoting Yourself through the Internet by Creating a Personal Brand

September 28th, 2015

The Internet has simplified the task of entrepreneurs and professional services providers. Anyone nowadays has access to social media channels such as a blog or Facebook page to reach a relevant audience. Personal branding strategies are especially effective online because people prefer to communicate with other people rather than with some companies.


“How to Hire People to Love” by James Altucher

September 23rd, 2015

Recruiting employees because of a shared work ethic, or because we recognize their similarity to ourselves, or even hiring a family member, isn’t a guaranteed recipe for success. James Altucher shares a great example of how small business owners can ensure they employ the right people to partner up with.


How Can Services Providers Increase Their Sales Using Effective Pricing Strategies

May 6th, 2015

Many professional services providers offer quality services, but only few manage to market them successfully. Too often, the problem is the way they structure the offer. Finding the most favorable formula to "package” these services is vital for market success. Subsequently, implementing a smart pricing strategy is also vital in order to sustain good sales.


Is Your Business Right for You?

February 8th, 2015

Is Your Business Right for You? This is a question that might not have popped up in your head. And rightly so. You are in business, and you go about it the best way you see fit.

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5 Effective Ways to Market Your Business

December 4th, 2014

Doing proper marketing and PR is half the job done to a firm’s success. If you are wondering what it is that you could do to put your company’s name out there – here are some helpful tips...


Not Quite Getting This Blogging Thing? We Demystify It For You

November 25th, 2014

Did you know that over a third of US companies already use blogs for marketing purposes? Blogging is fast becoming an accepted – and expected – way for businesses to communicate with their customers (or target audience). Mastering it will both strengthen your brand and attract more visitors to your website.

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Define and talk to the exact targeted client!

August 21st, 2014

A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer, your exact targeted client. It is based on real data about customer demographics and behavior as well as informed speculation about their personal histories, motivations and concerns.

Social Media is the perfect means for businesses to get exposure and communicate, especially on low budgets. The graphic below demonstrates the increases companies see using Social Media.

Grow Your Business with Social Media

July 17th, 2014

Tooliers has developed an Action Plan to create your perfect profiles on the main social media platforms, write your perfect posts, establish your social media goals and strategy, and ensure you do the right things on social media.


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