personal branding

Why It Is worth Promoting Yourself through the Internet by Creating a Personal Brand

September 28th, 2015

The Internet has simplified the task of entrepreneurs and professional services providers. Anyone nowadays has access to social media channels such as a blog or Facebook page to reach a relevant audience. Personal branding strategies are especially effective online because people prefer to communicate with other people rather than with some companies.

facebook ads

How to Launch Your First Facebook Ads Campaign

March 17th, 2015

Many entrepreneurs avoid using Facebook for business purposes, assuming that Facebook is a social network, not a business community. It's like saying don’t use billboards because the streets are for moving between home and work, and are not for informing commuters about specific products and services. Indeed, people are not on Facebook to be assailed with advertising messages, but that doesn’t mean we can’t promote ourselves through this network.


Not Quite Getting This Blogging Thing? We Demystify It For You

November 25th, 2014

Did you know that over a third of US companies already use blogs for marketing purposes? Blogging is fast becoming an accepted – and expected – way for businesses to communicate with their customers (or target audience). Mastering it will both strengthen your brand and attract more visitors to your website.

Social Media is the perfect means for businesses to get exposure and communicate, especially on low budgets. The graphic below demonstrates the increases companies see using Social Media.

Grow Your Business with Social Media

July 17th, 2014

Tooliers has developed an Action Plan to create your perfect profiles on the main social media platforms, write your perfect posts, establish your social media goals and strategy, and ensure you do the right things on social media.


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