How to Communicate with Your Potential Clients in Each Stage of Their Buying Journey

October 12th, 2015

Everybody talks about a communication centered on client needs. Very few companies manage however, to put theory into practice. Why is this happening? Because it is not enough to adapt our messages to the general needs of our customers but we have to build our messages according to the buying journey they are on. In each stage, potential customers have some specific needs.


“How to Setup Your First Blog” by Sean Ogle

September 30th, 2015

Blogging is a great way to share your knowledge with your potential clients, providing value to them, and increasing the audience to your website. Blogging creates interest for your products and services, generates awareness of your brand and brings more qualified leads into your sales funnel.

personal branding

Why It Is worth Promoting Yourself through the Internet by Creating a Personal Brand

September 28th, 2015

The Internet has simplified the task of entrepreneurs and professional services providers. Anyone nowadays has access to social media channels such as a blog or Facebook page to reach a relevant audience. Personal branding strategies are especially effective online because people prefer to communicate with other people rather than with some companies.


“How to Hire People to Love” by James Altucher

September 23rd, 2015

Recruiting employees because of a shared work ethic, or because we recognize their similarity to ourselves, or even hiring a family member, isn’t a guaranteed recipe for success. James Altucher shares a great example of how small business owners can ensure they employ the right people to partner up with.


How Can Services Providers Increase Their Sales Using Effective Pricing Strategies

May 6th, 2015

Many professional services providers offer quality services, but only few manage to market them successfully. Too often, the problem is the way they structure the offer. Finding the most favorable formula to "package” these services is vital for market success. Subsequently, implementing a smart pricing strategy is also vital in order to sustain good sales.

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5 Effective Ways to Market Your Business

December 4th, 2014

Doing proper marketing and PR is half the job done to a firm’s success. If you are wondering what it is that you could do to put your company’s name out there – here are some helpful tips...


Not Quite Getting This Blogging Thing? We Demystify It For You

November 25th, 2014

Did you know that over a third of US companies already use blogs for marketing purposes? Blogging is fast becoming an accepted – and expected – way for businesses to communicate with their customers (or target audience). Mastering it will both strengthen your brand and attract more visitors to your website.


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