Business development: The customer is always right. Even when he is dead wrong.

The Customer is Always Right! The key for business development

October 11th, 2013

It’s ancient knowledge to restaurant owners that their customer is always right. That is the key for business development. Yet, so many places still fail to educate their frontline personnel to use customer feedback constructively, rather than neglect it or, even worse, take it personally and transform the table chat into an “I’m right – you’re wrong” dispute.


Marketing Lens Case Study: Improve Marketing Effectiveness Using Self-Diagnosis

September 20th, 2013

The pub, a well-established and successful business, pursues the objective of attracting more customers in order to double its turnover and use marketing more professionally. The pub’s management put up a list of solutions based on the key findings of the Marketing Lens Report and by implementing them, the results are the ones expected.


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