Big-hearted Amy Porterfield and Rick Mulready share some important lessons in this podcast that could help you jumpstart your first Facebook and YouTube Ad campaigns.
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Everybody talks about a communication centered on client needs. Very few companies manage however, to put theory into practice. Why is this happening? Because it is not enough to adapt our messages to the general needs of our customers but we have to build our messages according to the buying journey they are on. In each stage, potential customers have some specific needs.
moreBlogging is a great way to share your knowledge with your potential clients, providing value to them, and increasing the audience to your website. Blogging creates interest for your products and services, generates awareness of your brand and brings more qualified leads into your sales funnel.
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The Internet has simplified the task of entrepreneurs and professional services providers. Anyone nowadays has access to social media channels such as a blog or Facebook page to reach a relevant audience. Personal branding strategies are especially effective online because people prefer to communicate with other people rather than with some companies.
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Many professional services providers offer quality services, but only few manage to market them successfully. Too often, the problem is the way they structure the offer. Finding the most favorable formula to "package” these services is vital for market success. Subsequently, implementing a smart pricing strategy is also vital in order to sustain good sales.
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Doing proper marketing and PR is half the job done to a firm’s success. If you are wondering what it is that you could do to put your company’s name out there – here are some helpful tips...
moreDid you know that over a third of US companies already use blogs for marketing purposes? Blogging is fast becoming an accepted – and expected – way for businesses to communicate with their customers (or target audience). Mastering it will both strengthen your brand and attract more visitors to your website.
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Why choosing your customers? Because good clients are more than just good clients – they are also good business partners and brand ambassadors.
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A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer, your exact targeted client. It is based on real data about customer demographics and behavior as well as informed speculation about their personal histories, motivations and concerns.
moreWe all know how hard it is to attract customers; that's why it's very important to know how to keep your actual customers. But how do you manage to do this? What is the perfect recipe? Well, the idea it's simple: you have to make them feel special.
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